I have walked by Smack several times and several times I’ve been with someone who wasn’t as into eating their weight in lobster rolls as I was. Then finally! The fates were looking favorably upon me in a moment when I walk by alone and I was famished.
It was linner (lunch and dinner. It’s not a thing, I checked on twitter, but I’m making it a thing) and my original destination, although only a block away was too far. So, I ducked into Smack and out of the rain. Created by the wonderful magicians at Burger and Lobster (you can read my review of them here) Smack is everything you want in a lobster roll without having to wait. However, a tad pricey at £12/pop + £3 for sweet potato fries (obviously), it’s still less than Burger and Lobster.
I put my order in for a California Lobster roll (lettuce, cucumber, tomato, avocado mayo, with lime and chives) and it was as delicious as it sounds. Smack also has the original Burger and Lobster recipe (try this first if you’ve never had one, if only to have a bar to judge everything else in your life against) as well as a Seven Samurai Japanese inspired lobster roll.
There were also salads on the menu, but seriously, if you go into Smack and order a salad instead of a toasty buttery brioche roll full of delicious lobster, you need to start examining your life chooses. I was also tempted by their brisket roll offerings, at £8 each, but I had an event later than evening and didn’t want to have to explain my food baby.
I added sweet potato fries, or as I like to call them, diet fries, because they were the only carb based side, strong choice Smack. I know waxing lyrical about sweet potato fries is such a basic bitch thing to do, on par with ordering a flat bread appetizer and just below taking pictures of pumpkin spiced lattes whilst wearing Uggs. You know what, judge all you want, sweet potato fries are delicious and they are fried to within an inch of their life.
You can take your spoils away or eat on one of the many benches available, either way you are in for a treat.
Come one, come all or order online! And Smack, can you add a few more options, please? I vaguely remember seeing that you once offered a Mexican lobster roll, although that could have been another one of my food dreams.
What to wear: I was between meetings and wearing a business casual dress. I saw a guy walk in with a newspaper pirate hat though, so I think anything goes.
Smack
58 Dean Street London W1D 6AL